Winning Strategies

Today’s winning strategies demand insight based solutions from people who really understand the market. We work with the key stakeholders in the business of sport, sponsorship and entertainment to unlock meaningful, actionable insights.

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WHO WE ARE

We are a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights.

BACKGROUND

Founded as SMG Insight in July 2010, YouGov Sport is the sports division of YouGov – one of the world’s largest and most respected research firms.

BUILDING PARTNERSHIPS

Since our inception we have looked to build strong and lasting customer relationships that put an emphasis on:

  • Client service
  • Insight that goes beyond the numbers
  • Rigorous, readable and robust data
  • The commercial requirements of our clients