BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.
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So far SH-YGS has created 86 blog entries.
DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.
DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.
DATA INSIGHTS | by YouGov ... Last week Dublin-based BetBright was snapped up by industry giant 888 Holdings for £15 million. But 888 only wanted BetBright’s technology to fill a gap in its line-up, so the company’s customers, debts and potential liabilities weren’t part of the deal.
DATA INSIGHTS | by YouGov ... As March Madness is set to tip off next week, new data from YouGov Plan & Track shows that a slight majority of all US adults appear to support the idea that student-athletes should receive some of that income. Just over half don’t believe athletes need to attend college before going pro, either.
BLOG | by Bruce Cook ... Earlier this year, we described in our SportsIndex Buzz Report how the 2018 version of the Six Nations Championship had fallen into the shadow of the year’s many big events. We predicted that the tournament would stage a comeback on its peak Buzz score in 2019. And when we took a look at the data this week, that’s exactly what it’s done – and some.
DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.
DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.
DATA INSIGHTS | by YouGov ... With the 2020 Olympic Games just over a year away a row has blown up about what conditions, if any, should apply to transgender athletes wishing to compete. It mirrors a much wider debate about how society should deal with the issue of transgenderism. Are we too restrictive? Or should the law reflect the views of those who regard changing gender as a purely personal decision that should be free of restriction in any walk of life?
DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.