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So far SH-YGS has created 86 blog entries.

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?

2019-02-26T10:37:42+00:00

BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?2019-02-26T10:37:42+00:00

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?

2019-02-26T20:56:43+00:00

BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?2019-02-26T20:56:43+00:00

FIFA World Cup makes a remarkable comeback

2019-02-23T22:28:08+00:00

DATA INSIGHTS | by YouGov ... This year, the FIFA World Cup took first place on YouGov Sport’s (SMG Insight) SportsIndex list of the top sports teams, events and leagues – making a comeback from almost bottom of the rankings at 56th place to first this year, with a score of +42.5.

FIFA World Cup makes a remarkable comeback2019-02-23T22:28:08+00:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00

SportsIndex 2019 Annual Buzz Report

2019-02-23T21:45:00+00:00

REPORTS | by YouGov Sport ... With the FIFA World Cup, the Winter Olympics, the Commonwealth Games and the Ryder Cup all taking place, 2018 was a year packed with sport. But what sports properties created the most chatter among UK audiences? What was their relationship to whether they were free-to-air or on subscription TV? And what effect does it have on domestic sports events when so many major international events come around at once? Find out the answers to these, and other questions, by downloading our sixth annual SportsIndex Buzz Report. For free.

SportsIndex 2019 Annual Buzz Report2019-02-23T21:45:00+00:00

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup

2019-02-22T08:49:57+00:00

BLOG | by Bruce Cook ... As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event. Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup2019-02-22T08:49:57+00:00

Revealed – German sports fans’ favourite brands

2019-02-22T09:03:16+00:00

BLOG | by Edgar Raposo ... YouGov Sport (SMG Insight) today reveals some of sports fans’ favourite brands. By using the data we collect every day as part of our Profiles service, we have looked at a range of categories to see which brands sports fans are currently customers of. We’ve also looked at how much their buying habits are different from those of the German general public.

Revealed – German sports fans’ favourite brands2019-02-22T09:03:16+00:00