BLOG | by Lance Fraenkel ... So Seattle finally got its own NHL franchise last month. What kind of support can a Seattle franchise expect? Well, the data suggest that the city is ready for hockey. Let’s take a look at Impression for the NHL among audiences in cities which are host to the top five best-supported hockey teams.
BLOG | by Lance Fraenkel ... With Mickleson v Woods just a matter of days away, we thought we’d take a look at how interest in this one-off golf event is shaping up in the US. Using our Omnibus service, we asked more than a thousand Americans their views on ‘The Match’. Here’s what they told us.
BLOG | by Lance Fraenkel ... Last week we looked at who would have won the MLB postseason if the playoffs were decided according to the size of each team’s fanbase (well done, Yankees). We got some great feedback and since fanbase size is data we collect on a whole host of teams, we thought this week we’d settle a few of the arguments around the followings of some of NCAA football’s biggest rivals.
BLOG | by Lance Fraenkel ... Although you may not know it, 1993 was a pivotal year for US sports. First, there was the opening up of the world wide web – something that would go on to transform our relationship with sports. And then there was the birth of two major US sports properties, the UFC (Ultimate Fighting Championship) and MLS (Major League Soccer). The fast growth of these two properties is not unrelated to the digital revolution that began in the same year.
BLOG | by Lance Fraenkel ... US audiences familiar with the property, Overwatch League knew it was scoring right up there with established sports on our Word of Mouth metric. Although Overwatch isn’t nearly as widely known as the NFL (to pick one established sport), our data may give us a glimpse into the future of esports – one where once they become more familiar to the general public, esports begin to give traditional sports a run for their money.
BLOG | by Lance Fraenkel ... From Frasier and Ali, through Borg versus McEnroe, to Nicklaus and Palmer, sports have always relied on the performances of their stars. So it is no surprise that two of the most decorated golfers of recent times – Tiger Woods and Phil Mickelson – have decided to strip away the supporting cast of a major to go head-to-head in a winner-takes-all contest this Thanksgiving.
BLOG | by Lance Fraenkel ... Now that the FIFA World Cup is well and truly over, we wanted to take a look at the tournament’s reception among audiences in its 2026 co-host, America. So, now that the World Cup has wrapped, let’s look at a couple of cuts of data to see how many Americans actually succumbed to World Cup fever.
With its national team failing to qualify, how many Americans are actually watching the FIFA World Cup?SH-YGS2018-07-09T09:12:32+00:00
BLOG | by Lance Fraenkel ... Following the success of the 2018 World Cup in Russia, FIFA will be hoping for a tournament on a grand scale when the event is hosted by the USA, Mexico and Canada in 2026. But with its national team failing to qualify for Russia 2018, we thought we’d take a look at the appetite in America for a World Cup which doesn’t involve Team USA.
BLOG | by Lance Fraenkel ... If you live in a soccer-mad nation, it’s easy to think that the whole world is talking World Cup football right now. But is that the case? Our new Sport Talk report visits countries around the world and uncovers what sports events people are talking about around the world right now.
BLOG | by Lance Fraenkel ... This month’s Supreme Court ruling striking down law surrounding the prohibition of sports gambling is likely to lead to its swift introduction in a number of states. With bookmakers from around the world licking their lips in anticipation, we thought we’d take a look at the attitudes of US sports fans to see just how ripe this new market is. The first thing we looked at is whether sports fans believe all gambling – including on sport -should be illegal. The results are somewhat surprising.