Are you looking for topical insights and industry intel? You’ll find it here in our blog.

Sports Blog2019-02-21T20:13:11+00:00

Data cut – NFL London sponsorship turns heads of Subway customers

16 November 2018|Tags: , , , |

BLOG | by Ted Harwood ... If an event’s success is measured in the number of tickets it sells, then the NFL’s London series was a triumph. Seats for the matches sold out quickly, with 47,000 fans choosing to buy tickets for all three fixtures. But looking at our brand data, we can see that the games haven’t just been a success for the NFL and participating teams. There’s good news for title sponsor Subway too.

Schedule clash – what happens when two major leagues share the same piece of the calendar

9 November 2018|Tags: , |

BLOG | by Joseph Eapen ... When David James’s Kerala Blasters kicked off Hero Indian Super League’s fifth season against Steve Coppell’s ATK in September, organisers were no doubt hoping to build on the success of the last season. But this year, as well as playing against each other, ISL teams will also be facing new competition – the burgeoning Vivo Pro Kabaddi League.

Which college football teams have the biggest fanbases?

1 November 2018|Tags: , , , |

BLOG | by Lance Fraenkel ... Last week we looked at who would have won the MLB postseason if the playoffs were decided according to the size of each team’s fanbase (well done, Yankees). We got some great feedback and since fanbase size is data we collect on a whole host of teams, we thought this week we’d settle a few of the arguments around the followings of some of NCAA football’s biggest rivals.

Fanbase-ball – If the MLB postseason were played out according to fanbase size, who would win the World Series?

26 October 2018|Tags: , , , |

BLOG | by Victor Gras ... With baseball’s postseason now reaching its climax, involving two teams from large markets with large local fanbases, we thought it might be interesting to see how the bracket would have played out if matches were decided by fanbase size. Drawing upon the data we collect from sports fans every day, we compare the size of teams’ US followings in an exercise we’re calling fanbase-ball.

Plenty of space for sports beside cricket in Indian sports market

15 October 2018|Tags: , |

BLOG | by Joseph Eapen ... New figures released today by YouGov Sport/SMG Insight show that awareness of Indian domestic sporting properties is blossoming, with 13 different leagues or tournaments being familiar to at least 10% of the Indian population. • PKL gives IPL run for its money but many other sports have good visibility. This continues our series of research we are conducting into the Indian sports market.

Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …

12 October 2018|Tags: , , , , , |

BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.

How UFC is making the world take notice

9 October 2018|Tags: , , |

BLOG | by Lance Fraenkel ... Although you may not know it, 1993 was a pivotal year for US sports. First, there was the opening up of the world wide web – something that would go on to transform our relationship with sports. And then there was the birth of two major US sports properties, the UFC (Ultimate Fighting Championship) and MLS (Major League Soccer). The fast growth of these two properties is not unrelated to the digital revolution that began in the same year.

Overwatch giving traditional sports run for their money – but fans see limits to integration

20 September 2018|Tags: , |

BLOG | by Lance Fraenkel ... US audiences familiar with the property, Overwatch League knew it was scoring right up there with established sports on our Word of Mouth metric. Although Overwatch isn’t nearly as widely known as the NFL (to pick one established sport), our data may give us a glimpse into the future of esports – one where once they become more familiar to the general public, esports begin to give traditional sports a run for their money.

Mickelson v Woods head-to-head – can the veterans draw a crowd in made-for-TV format?

19 September 2018|Tags: , |

BLOG | by Lance Fraenkel ... From Frasier and Ali, through Borg versus McEnroe, to Nicklaus and Palmer, sports have always relied on the performances of their stars. So it is no surprise that two of the most decorated golfers of recent times – Tiger Woods and Phil Mickelson – have decided to strip away the supporting cast of a major to go head-to-head in a winner-takes-all contest this Thanksgiving.