Our engaged panel of 6 million ID-tagged, identifiable adults, across 38 countries, help create a global picture of how consumers and brands interact through sport. This means we either already have the information you require about sports consumers, their behaviour, habits and preferences; or can more easily, cost-effectively and quickly create a bespoke survey to find out what exactly you need to know about the global sporting landscape due to rarely having to start our questioning from scratch. We will help you understand markets and/or sports by media consumption, lifestyle habits, brand recognition and purchasing patterns and sport participation. Whether you want to look at sport participation or audience profiles, sponsor or event health comparisons or sponsor fit we can cost-effectively and quickly get the data you need (if we don’t have it already). Fast answers segmented as you need.