DAILY TRACKING
38 COUNTRIES
30 SPORTS
200 LEAGUES & EVENTS
2,000 TEAMS
10,000 BRANDS
1.4 MILLION SURVEYS PER YEAR
CUSTOM SUBSCRIBER QUESTIONS

SportsIndex is our revolutionary new global, daily sports insight service. Tracking fan perceptions, passions and brand preferences around the world, we offer strategic sports data like no other.

SportsIndex measures perceptions of all major leagues and events in all major markets – every day. True market sizing and comprehensive fan profiling is now a reality. This is what you’ve been waiting for.

SportsIndex gives you the power to …

MARKET SIZE | Accurately quantify how many people in each market are engaging with your sport, league or event. From participation and interest to casual followers and avid fans.

PROFILE YOUR AUDIENCE | A complete demographic, interest and media consumption portrait of your audience means more effective marketing and better sponsorship leverage.

GROW SPONSORSHIP | By linking your audience data to our daily tracking of 10,000 brands you have proof of partner impact and an undeniable case for new sponsor fit.

CHART PROGRESS | Using 16 ‘brand-style’ metrics from Awareness and Impression to Consideration and Current Customer, you know exactly where you stand compared to last year, last month or last week. Comparison to other rights holders is also built-in to drive your commercial success.

ATHLETICS
AMERICAN FOOTBALL
BASKETBALL
CRICKET
CYCLING
ESPORTS
FOOTBALL / SOCCER
GOLF
ICE HOCKEY
RUGBY
TENNIS
TRACK & FIELD (WITH ATHLETICS)

Why it’s a winner …

CONTACTS

For more info on YouGov SportsIndex, contact:

Americas Scott Horowitz
scott.horowitz@smg-insight.com

Europe Charlie Dundas
charlie.dundas@smg-insight.com

Asia-Pacific Ned Morris
ned.morris@smg-insight.com

MENA Frank Saez
fsaez@smg-insight.com

INDIA Joseph Eapen
joseph.eapen@smg-insight.com

MORE MARKETS | Tracking in 38 countries … including USA, UK, China, Germany, Australia, and Japan.

EVERY DAY | Not semi-annual or annual like other sports trackers, we ask about your sport, team or club every day.

MORE SURVEYS | Significant samples in every market, conducting more than 1.4 million surveys annually.

DATA INTEGRATION | All SportsIndex survey respondents are ID-tagged and linked to our massive daily updated data set of demographics, interests and brand preferences. The strategic options are limitless.

LIVE ACCESS | The data you need is always at your fingertips – 24/7/365 – through our secure and user-friendly, online dashboard.

Why use anything else?

Next Steps …

Complete this form to download the YouGov SportsIndex Info Pack

After you click ‘submit’, scroll down the page and you will see a ‘Download’ link.

If you have any questions or problems downloading the report then please email contact@smg-insight.com and we will answer your questions or send you the info pack via email.

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