60% of people participating in March Madness pools are doing so with their friends and family

2019-03-20T15:11:32+00:00

DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.

60% of people participating in March Madness pools are doing so with their friends and family2019-03-20T15:11:32+00:00

888 Holdings honours BetBright’s ante-post Cheltenham bets but excludes footballer punter bets

2019-03-20T14:32:17+00:00

DATA INSIGHTS | by YouGov ... Last week Dublin-based BetBright was snapped up by industry giant 888 Holdings for £15 million. But 888 only wanted BetBright’s technology to fill a gap in its line-up, so the company’s customers, debts and potential liabilities weren’t part of the deal.

888 Holdings honours BetBright’s ante-post Cheltenham bets but excludes footballer punter bets2019-03-20T14:32:17+00:00

Most NCAA basketball fans say it’s not right that college athletes don’t get paid

2019-03-20T14:59:32+00:00

DATA INSIGHTS | by YouGov ... As March Madness is set to tip off next week, new data from YouGov Plan & Track shows that a slight majority of all US adults appear to support the idea that student-athletes should receive some of that income. Just over half don’t believe athletes need to attend college before going pro, either.

Most NCAA basketball fans say it’s not right that college athletes don’t get paid2019-03-20T14:59:32+00:00

Nike’s Dream Crazier not generating as much attention as Dream Crazy

2019-03-14T13:09:33+00:00

DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.

Nike’s Dream Crazier not generating as much attention as Dream Crazy2019-03-14T13:09:33+00:00

Nike sees ups then downs in February

2019-03-14T13:17:25+00:00

DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.

Nike sees ups then downs in February2019-03-14T13:17:25+00:00

Puma claws Manchester City away from Nike to grow their consumer impression

2019-03-13T10:23:54+00:00

DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.

Puma claws Manchester City away from Nike to grow their consumer impression2019-03-13T10:23:54+00:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00