DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.
DATA INSIGHTS | by YouGov ... Last week Dublin-based BetBright was snapped up by industry giant 888 Holdings for £15 million. But 888 only wanted BetBright’s technology to fill a gap in its line-up, so the company’s customers, debts and potential liabilities weren’t part of the deal.
DATA INSIGHTS | by YouGov ... As March Madness is set to tip off next week, new data from YouGov Plan & Track shows that a slight majority of all US adults appear to support the idea that student-athletes should receive some of that income. Just over half don’t believe athletes need to attend college before going pro, either.
DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.
DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.
DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.
DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.
DATA INSIGHTS | by YouGov ... As Andy Murray retired last week (or maybe didn’t – who knows?) we thought we’d take a quick look at the impact his 14-year career made in the UK.