DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.
DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.
BLOG | by Edgar Raposo ... YouGov Sport (SMG Insight) today reveals some of sports fans’ favourite brands. By using the data we collect every day as part of our Profiles service, we have looked at a range of categories to see which brands sports fans are currently customers of. We’ve also looked at how much their buying habits are different from those of the German general public.