Just who are America’s most prestigious franchises right now?

2019-03-20T20:10:49+00:00

BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.

Just who are America’s most prestigious franchises right now?2019-03-20T20:10:49+00:00

Soaring high on public support, will Chennai Super Kings be the champions yet again?

2019-03-20T20:47:46+00:00

DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.

Soaring high on public support, will Chennai Super Kings be the champions yet again?2019-03-20T20:47:46+00:00

60% of people participating in March Madness pools are doing so with their friends and family

2019-03-20T15:11:32+00:00

DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.

60% of people participating in March Madness pools are doing so with their friends and family2019-03-20T15:11:32+00:00

Most NCAA basketball fans say it’s not right that college athletes don’t get paid

2019-03-20T14:59:32+00:00

DATA INSIGHTS | by YouGov ... As March Madness is set to tip off next week, new data from YouGov Plan & Track shows that a slight majority of all US adults appear to support the idea that student-athletes should receive some of that income. Just over half don’t believe athletes need to attend college before going pro, either.

Most NCAA basketball fans say it’s not right that college athletes don’t get paid2019-03-20T14:59:32+00:00

Nike’s Dream Crazier not generating as much attention as Dream Crazy

2019-03-14T13:09:33+00:00

DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.

Nike’s Dream Crazier not generating as much attention as Dream Crazy2019-03-14T13:09:33+00:00

Nike sees ups then downs in February

2019-03-14T13:17:25+00:00

DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.

Nike sees ups then downs in February2019-03-14T13:17:25+00:00

Puma claws Manchester City away from Nike to grow their consumer impression

2019-03-13T10:23:54+00:00

DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.

Puma claws Manchester City away from Nike to grow their consumer impression2019-03-13T10:23:54+00:00

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?

2019-02-26T10:37:42+00:00

BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?

NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?2019-02-26T10:37:42+00:00

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?

2019-02-26T20:56:43+00:00

BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?2019-02-26T20:56:43+00:00