Puma claws Manchester City away from Nike to grow their consumer impression

2019-03-13T10:23:54+00:00

DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.

Puma claws Manchester City away from Nike to grow their consumer impression2019-03-13T10:23:54+00:00

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?

2019-02-26T20:56:43+00:00

BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?

It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?2019-02-26T20:56:43+00:00

FIFA World Cup makes a remarkable comeback

2019-02-23T22:28:08+00:00

DATA INSIGHTS | by YouGov ... This year, the FIFA World Cup took first place on YouGov Sport’s (SMG Insight) SportsIndex list of the top sports teams, events and leagues – making a comeback from almost bottom of the rankings at 56th place to first this year, with a score of +42.5.

FIFA World Cup makes a remarkable comeback2019-02-23T22:28:08+00:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup

2019-02-22T08:49:57+00:00

BLOG | by Bruce Cook ... As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event. Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup2019-02-22T08:49:57+00:00

Nike’s hard-hitting campaign scores goals second time round

2019-02-23T14:49:48+00:00

DATA INSIGHTS | by YouGov ... In early autumn, Nike’s controversial ‘Just Do It’ advertising campaign starring former San Francisco quarterback Colin Kaepernick gained a huge degree of cut-through in the US and here in Europe.

Nike’s hard-hitting campaign scores goals second time round2019-02-23T14:49:48+00:00

English football’s battle for foreign fans is fierce. But who is winning?

2019-02-22T09:21:00+00:00

BLOG | by Charlie Dundas ... While the English Premier League is one of football’s most competitive leagues, its fiercest fight may well be to win the hearts of fans in foreign markets. For some time, the bigger teams have invested heavily in building engagement in key markets so we thought we’d use our new SportsIndex service to see how successful they’ve been.

English football’s battle for foreign fans is fierce. But who is winning?2019-02-22T09:21:00+00:00