English football’s battle for foreign fans is fierce. But who is winning?

2019-02-22T09:21:00+01:00

BLOG | by Charlie Dundas ... While the English Premier League is one of football’s most competitive leagues, its fiercest fight may well be to win the hearts of fans in foreign markets. For some time, the bigger teams have invested heavily in building engagement in key markets so we thought we’d use our new SportsIndex service to see how successful they’ve been.

English football’s battle for foreign fans is fierce. But who is winning?2019-02-22T09:21:00+01:00

Liverpool takes the top spot in the Premier League popularity table

2019-02-23T14:51:09+01:00

DATA INSIGHTS | by YouGov ... It might have been 28 years since Liverpool won the league, but there is one way in which it does dominate its Premier League competitors: in the popularity stakes. New data from YouGov Ratings shows that the five-time European Cup winners are the most popular football team in the English Premier League.

Liverpool takes the top spot in the Premier League popularity table2019-02-23T14:51:09+01:00

China’s millennials buck World Cup Buzz trend as memories of tournament participation fade

2019-02-22T11:54:36+01:00

BLOG | by Sara Eddleston ... By general consensus, this summer’s FIFA World Cup was a welcome return to form for the globe’s biggest single-sport event – something which the data we collect around the world reinforces. Buzz scores around the tournament beat out every other sporting property in almost all domestic markets. Let's take a look at the data.

China’s millennials buck World Cup Buzz trend as memories of tournament participation fade2019-02-22T11:54:36+01:00

Americans not caught up in FIFA World Cup fever – but those that tried it, liked it

2018-07-30T11:41:55+01:00

BLOG | by Lance Fraenkel ... Now that the FIFA World Cup is well and truly over, we wanted to take a look at the tournament’s reception among audiences in its 2026 co-host, America. So, now that the World Cup has wrapped, let’s look at a couple of cuts of data to see how many Americans actually succumbed to World Cup fever.

Americans not caught up in FIFA World Cup fever – but those that tried it, liked it2018-07-30T11:41:55+01:00

With its national team failing to qualify, how many Americans are actually watching the FIFA World Cup?

2018-07-09T09:12:32+01:00

BLOG | by Lance Fraenkel ... Following the success of the 2018 World Cup in Russia, FIFA will be hoping for a tournament on a grand scale when the event is hosted by the USA, Mexico and Canada in 2026. But with its national team failing to qualify for Russia 2018, we thought we’d take a look at the appetite in America for a World Cup which doesn’t involve Team USA.

With its national team failing to qualify, how many Americans are actually watching the FIFA World Cup?2018-07-09T09:12:32+01:00

World Cup viewing habits across the world

2018-06-27T08:54:52+01:00

BLOG | by Sara Eddleston ... With the FIFA World Cup already halfway through, we thought we’d take a look at the viewing habits of some of the competing nations. Given that the World Cup takes place only every four years, it’s a great opportunity to benchmark how people are watching and how that varies from country to country.

World Cup viewing habits across the world2018-06-27T08:54:52+01:00