New polling reveals that almost all those aware of Woods v Mickelson match are planning to tune in

2019-02-22T09:25:02+00:00

BLOG | by Lance Fraenkel ... With Mickleson v Woods just a matter of days away, we thought we’d take a look at how interest in this one-off golf event is shaping up in the US. Using our Omnibus service, we asked more than a thousand Americans their views on ‘The Match’. Here’s what they told us.

New polling reveals that almost all those aware of Woods v Mickelson match are planning to tune in2019-02-22T09:25:02+00:00

Mickelson v Woods head-to-head – can the veterans draw a crowd in made-for-TV format?

2019-02-22T11:30:05+00:00

BLOG | by Lance Fraenkel ... From Frasier and Ali, through Borg versus McEnroe, to Nicklaus and Palmer, sports have always relied on the performances of their stars. So it is no surprise that two of the most decorated golfers of recent times – Tiger Woods and Phil Mickelson – have decided to strip away the supporting cast of a major to go head-to-head in a winner-takes-all contest this Thanksgiving.

Mickelson v Woods head-to-head – can the veterans draw a crowd in made-for-TV format?2019-02-22T11:30:05+00:00

US Open – Which golf sponsorships are paying off and what’s the perfect Father’s Day gift for a golf-crazy dad?

2018-06-15T17:40:47+00:00

BLOG | by Scott Horowitz ... For many US fathers the timing of golf’s US Open could not be better. With its climax falling on Father’s Day in America – as is tradition – dads across the country have the perfect excuse to put their feet up, relax and watch one of golf’s finest tournaments. We explored our data to see which shoe and apparel brands are succeeding in breaking-through with golf fans – and putting themselves in an enviable position for Father’s Day gifts.

US Open – Which golf sponsorships are paying off and what’s the perfect Father’s Day gift for a golf-crazy dad?2018-06-15T17:40:47+00:00