Unveiled – India’s favourite IPL teams and players

2019-02-22T11:38:51+01:00

BLOG | by Joseph Eapen ... In data we can release today, we unveil India’s favourite Indian Premier League (IPL) teams and players. In a survey conducted by YouGov Sport (SMG Insight), Chennai Super Kings come out on top – the favourite team of a remarkable one in three of those we asked. This continues our series of research we are conducting into the Indian sports market.

Unveiled – India’s favourite IPL teams and players2019-02-22T11:38:51+01:00

How to increase your sponsorship value by a factor of five – A lesson from the IPL

2018-03-28T14:07:17+01:00

BLOG | by Joseph Eapen ... The list of established sports which have secured a five-fold increase in the value of consecutive sponsorship deals is not a long one. So when mobile manufacturer Vivo renewed its title sponsorship of the Indian Premier League last year, it came as a surprise to many that its rights holder, the Board of Control for Cricket in India (BCCI), had secured a 554% uplift in the value of the contract. The size of Vivo’s winning bid raised eyebrows. But, as we can show, put into context, there was a strong case for a big increase in deal value. Let's see why.

How to increase your sponsorship value by a factor of five – A lesson from the IPL2018-03-28T14:07:17+01:00