Six Nations Breakdown | Buzz is Back

2019-03-14T12:55:29+00:00

BLOG | by Bruce Cook ... Earlier this year, we described in our SportsIndex Buzz Report how the 2018 version of the Six Nations Championship had fallen into the shadow of the year’s many big events. We predicted that the tournament would stage a comeback on its peak Buzz score in 2019. And when we took a look at the data this week, that’s exactly what it’s done – and some.

Six Nations Breakdown | Buzz is Back2019-03-14T12:55:29+00:00

Nike’s Dream Crazier not generating as much attention as Dream Crazy

2019-03-14T13:09:33+00:00

DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.

Nike’s Dream Crazier not generating as much attention as Dream Crazy2019-03-14T13:09:33+00:00

Nike sees ups then downs in February

2019-03-14T13:17:25+00:00

DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.

Nike sees ups then downs in February2019-03-14T13:17:25+00:00

Paddy Power’s latest advert scores points with target audience

2019-02-23T14:47:22+00:00

DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.

Paddy Power’s latest advert scores points with target audience2019-02-23T14:47:22+00:00

Nike’s hard-hitting campaign scores goals second time round

2019-02-23T14:49:48+00:00

DATA INSIGHTS | by YouGov ... In early autumn, Nike’s controversial ‘Just Do It’ advertising campaign starring former San Francisco quarterback Colin Kaepernick gained a huge degree of cut-through in the US and here in Europe.

Nike’s hard-hitting campaign scores goals second time round2019-02-23T14:49:48+00:00