Just who are America’s most prestigious franchises right now?

2019-03-20T20:10:49+00:00

BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.

Just who are America’s most prestigious franchises right now?2019-03-20T20:10:49+00:00

Data cut – NFL London sponsorship turns heads of Subway customers

2019-02-22T09:30:17+00:00

BLOG | by Ted Harwood ... If an event’s success is measured in the number of tickets it sells, then the NFL’s London series was a triumph. Seats for the matches sold out quickly, with 47,000 fans choosing to buy tickets for all three fixtures. But looking at our brand data, we can see that the games haven’t just been a success for the NFL and participating teams. There’s good news for title sponsor Subway too.

Data cut – NFL London sponsorship turns heads of Subway customers2019-02-22T09:30:17+00:00

Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …

2019-02-22T10:19:17+00:00

BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.

Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …2019-02-22T10:19:17+00:00