Six Nations Breakdown | Buzz is Back

2019-03-14T12:55:29+00:00

BLOG | by Bruce Cook ... Earlier this year, we described in our SportsIndex Buzz Report how the 2018 version of the Six Nations Championship had fallen into the shadow of the year’s many big events. We predicted that the tournament would stage a comeback on its peak Buzz score in 2019. And when we took a look at the data this week, that’s exactly what it’s done – and some.

Six Nations Breakdown | Buzz is Back2019-03-14T12:55:29+00:00

Guinness Six Nations deal looks like excellent value for black stuff

2019-02-22T09:17:35+00:00

BLOG | by Bruce Cook ... As the Guinness advert goes, good things come to those who wait. For The Six Nations new sponsorship deal, that’s definitely the case. The Championship’s new title partnership with Guinness, announced this week, reportedly delivers a relatively modest £6m in year one but that amount is set to double by the end of its six-year deal. So does that represent a good deal for the black stuff?

Guinness Six Nations deal looks like excellent value for black stuff2019-02-22T09:17:35+00:00

For a country whose national sport is soccer, the British public sure talk about rugby a lot.

2018-02-23T12:48:10+00:00

BLOG | by Sara Eddleston ... Following the publication of our 2018 Buzz Report, SMG Insight’s General Manager, Sara Eddleston blogs here about rugby and it’s challenge to the beautiful game… amongst other things. The fifth edition of our report, released last week, reveals that rugby events were two of the three most positively talked-about sports events in the UK.

For a country whose national sport is soccer, the British public sure talk about rugby a lot.2018-02-23T12:48:10+00:00