DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.
BLOG | by Frank Saez ... Following up on our recent blog post on the benefits the AFC Asian Cup has delivered to host UAE, we thought we’d drill a bit deeper into the Buzz data we’ve collected around football in the country.
BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?
NEWS | by YouGov Sport ... New data revealed by YouGov Sport (SMG Insight) shows that the AFC Asian Cup, hosted by the UAE, has delivered results for the whole MENA region.
DATA INSIGHTS | by YouGov ... This year, the FIFA World Cup took first place on YouGov Sport’s (SMG Insight) SportsIndex list of the top sports teams, events and leagues – making a comeback from almost bottom of the rankings at 56th place to first this year, with a score of +42.5.
DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.
BLOG | by Bruce Cook ... As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event. Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.
NEWS New data shows Asian Cup excitement overtaking UAE 2018 Club
DATA INSIGHTS | by YouGov ... In early autumn, Nike’s controversial ‘Just Do It’ advertising campaign starring former San Francisco quarterback Colin Kaepernick gained a huge degree of cut-through in the US and here in Europe.
BLOG | by Charlie Dundas ... While the English Premier League is one of football’s most competitive leagues, its fiercest fight may well be to win the hearts of fans in foreign markets. For some time, the bigger teams have invested heavily in building engagement in key markets so we thought we’d use our new SportsIndex service to see how successful they’ve been.