UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup

2019-02-22T08:49:57+00:00

BLOG | by Bruce Cook ... As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event. Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup2019-02-22T08:49:57+00:00

Guinness Six Nations deal looks like excellent value for black stuff

2019-02-22T09:17:35+00:00

BLOG | by Bruce Cook ... As the Guinness advert goes, good things come to those who wait. For The Six Nations new sponsorship deal, that’s definitely the case. The Championship’s new title partnership with Guinness, announced this week, reportedly delivers a relatively modest £6m in year one but that amount is set to double by the end of its six-year deal. So does that represent a good deal for the black stuff?

Guinness Six Nations deal looks like excellent value for black stuff2019-02-22T09:17:35+00:00

Data cut – NFL London sponsorship turns heads of Subway customers

2019-02-22T09:30:17+00:00

BLOG | by Ted Harwood ... If an event’s success is measured in the number of tickets it sells, then the NFL’s London series was a triumph. Seats for the matches sold out quickly, with 47,000 fans choosing to buy tickets for all three fixtures. But looking at our brand data, we can see that the games haven’t just been a success for the NFL and participating teams. There’s good news for title sponsor Subway too.

Data cut – NFL London sponsorship turns heads of Subway customers2019-02-22T09:30:17+00:00

The US Open has some of major sport’s longest-term sponsors. What’s it secret?

2018-09-04T10:45:32+00:00

BLOG | by Tracy Schoenadel ... This year sees tennis’s US Open mark a special anniversary – it’s fifty years since the tournament made the transition from US National Championships and began to accept professional players. Many rights-holders lean strongly on that kind of heritage when leveraging sponsorship deals but the US Open is in the enviable position of having at least one partnership which has been around nearly as long as the tournament itself. What's it secret?

The US Open has some of major sport’s longest-term sponsors. What’s it secret?2018-09-04T10:45:32+00:00

NBA sponsor patches – do they work and is there a play-off bump?

2018-05-15T11:32:52+00:00

BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.

NBA sponsor patches – do they work and is there a play-off bump?2018-05-15T11:32:52+00:00

How to increase your sponsorship value by a factor of five – A lesson from the IPL

2018-03-28T14:07:17+00:00

BLOG | by Joseph Eapen ... The list of established sports which have secured a five-fold increase in the value of consecutive sponsorship deals is not a long one. So when mobile manufacturer Vivo renewed its title sponsorship of the Indian Premier League last year, it came as a surprise to many that its rights holder, the Board of Control for Cricket in India (BCCI), had secured a 554% uplift in the value of the contract. The size of Vivo’s winning bid raised eyebrows. But, as we can show, put into context, there was a strong case for a big increase in deal value. Let's see why.

How to increase your sponsorship value by a factor of five – A lesson from the IPL2018-03-28T14:07:17+00:00