BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.
BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?
BLOG | by Lance Fraenkel ... So Seattle finally got its own NHL franchise last month. What kind of support can a Seattle franchise expect? Well, the data suggest that the city is ready for hockey. Let’s take a look at Impression for the NHL among audiences in cities which are host to the top five best-supported hockey teams.
BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.
BLOG | by Lance Fraenkel ... If you live in a soccer-mad nation, it’s easy to think that the whole world is talking World Cup football right now. But is that the case? Our new Sport Talk report visits countries around the world and uncovers what sports events people are talking about around the world right now.
BLOG | by Lance Fraenkel ... This month’s Supreme Court ruling striking down law surrounding the prohibition of sports gambling is likely to lead to its swift introduction in a number of states. With bookmakers from around the world licking their lips in anticipation, we thought we’d take a look at the attitudes of US sports fans to see just how ripe this new market is. The first thing we looked at is whether sports fans believe all gambling – including on sport -should be illegal. The results are somewhat surprising.
BLOG | by Sara Eddleston ... Following the publication of our 2018 Buzz Report, SMG Insight’s General Manager, Sara Eddleston blogs here about rugby and it’s challenge to the beautiful game… amongst other things. The fifth edition of our report, released last week, reveals that rugby events were two of the three most positively talked-about sports events in the UK.
BLOG | by Sara Eddleston ... At the start of each year, we chronicle which sports events have generated the most positive chatter amongst UK audiences in our SportsIndex Buzz Report. We were interested to see which properties had made the biggest climbs in our Buzz rankings since 2013. Take a look to see the top performers.