Revealed – German sports fans’ favourite brands

2019-02-22T09:03:16+00:00

BLOG | by Edgar Raposo ... YouGov Sport (SMG Insight) today reveals some of sports fans’ favourite brands. By using the data we collect every day as part of our Profiles service, we have looked at a range of categories to see which brands sports fans are currently customers of. We’ve also looked at how much their buying habits are different from those of the German general public.

Revealed – German sports fans’ favourite brands2019-02-22T09:03:16+00:00

Nike’s hard-hitting campaign scores goals second time round

2019-02-23T14:49:48+00:00

DATA INSIGHTS | by YouGov ... In early autumn, Nike’s controversial ‘Just Do It’ advertising campaign starring former San Francisco quarterback Colin Kaepernick gained a huge degree of cut-through in the US and here in Europe.

Nike’s hard-hitting campaign scores goals second time round2019-02-23T14:49:48+00:00

F1 sponsorship is major opportunity for gambling brands

2019-02-23T14:52:43+00:00

DATA INSIGHTS | by YouGov ... Last month, news emerged from the world of motorsport which caught the eye of the gambling industry. It was announced that Formula 1 had struck a $100m deal to sell betting sponsorships. Liberty Media, the organisation that acquired the race car series in 2016 in an $8bn deal, has signed an agreement with Interregional Sports Group, for global rights to gambling sponsorship in F1. 

F1 sponsorship is major opportunity for gambling brands2019-02-23T14:52:43+00:00