BLOG | by Bruce Cook

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup

As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event.

Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.

The event’s Buzz score (a net score of whether respondents have heard something positive or negative about an event in the past two weeks) has even outstripped that of FIFA’s Club World Cup, which took place in the country last month and saw local club, Al Ain FC, scoop the runners-up spot to European giants, Real Madrid.

We’ll be taking a close interest in today’s semi-final which sees Al-Abyad take on Qatar in a local derby to see what it does to these scores. Let’s hope to see a win and a further uplift in the event’s score.

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BRUCE COOK
Director, Scotland

Bruce’s career in sport & marketing spans 20+ years. An experienced sponsorship analyst, Bruce has contributed to several industry publications and conferences. He has forged the development of new evaluation models and is regularly sought for insight on the commercial side of sport.

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