NEWS | by YouGov Sport

YouGov Sport expands German operation

YouGov Sport appoints new Germany Senior Sales Manager; Expands new sport and sponsorship research services of YouGov Germany

YouGov Sport has appointed leading industry expert Edgar Raposo as Senior Sales Manager, meeting growing client demand for sport and sponsorship research in the German market.

Edgar will be tasked with introducing YouGov Sport’s pioneering research services and expertise to Germany’s sports industry, including rightsholders, agencies and sponsors.

The expanded research services include media tracking and auditing, sponsorship and rights valuation, and economic impact studies, as well as consumer insights into event perceptions, sponsor fit, fan profiles and preferences.

The expansion of YouGov Sport’s research services means that the company’s footprint now spans Germany, the US, UK, Australia, UAE and India

Edgar arrives from STATS Deutschland and, prior to that was Senior Manager for Business Development and Sales at Nielsen Sports.  He was responsible for lead generation in sports and entertainment marketing in the German, Austrian, Swiss and Portuguese markets.

Edgar believes that, with its innovative suite of services, YouGov Sport is uniquely placed to compete in the German market.

“The sports market in Germany is really vibrant but the products which YouGov Sport brings can help it reach a new level. People in the industry want to give their marketing a competitive edge and I am completely confident that the data we collect every day in Germany will give them that.”

Tracy Schoenadel, SVP, Managing Director of Sports, says that Edgar is the perfect person to expand YouGov Sport in Germany.

“We spent a long time trying to find the right person but I’m glad we persisted. We needed someone who understood the industry in Germany – and that’s Edgar. But we also needed someone who had an appetite for doing things differently, offering things like daily international data, tracking teams and leagues, and integrating sports data with brand data – and that’s Edgar too. We’re very happy to have him on the team.”

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